Pendulum Fine Meats
Pendulum Fine Meats is a local butcher shop and restaurant in Norfolk, Virginia! They pride themselves in giving their locals the best of the best in produce. The shop is “your home away from home”; they emphasize the importance of being together and taking care of people and animals.
The concept for this project was to emphasize their homely quality with an earthy paper stock as well as highlighting the local aspect of the butchery with motifs related to farms and butcher shops.
Mindset Readiness
My two biggest goals that I wanted to accomplish when completing this project were to, 1) focus on consistency and 2) expanding the brand. These two challenges go hand-in-hand; you can’t expand a brand without having a consistent identity and if the brand isn’t consistent how do you expect to expand it later on? These two objectives were my focal points for this project.
Stationary System
The final print of this system was done on brown paper. This particular brown paper had wisps of hair strewn throughout. It sounds gross when describing it, but it was a nice touch!
Basic Knife Skills & Chicken Breakdown Class
These event materials were created for one of the many classes that Pendulum Meats has available for the public. I chose this event specifically as a chance to be adventurous within the consistency of the brand. I had my silhouettes and font choice to help with that.
Keeping it Honest from Start to Finish
The tagline is an embodiment of everything Pendulum Meats is and will continue to be. The transparency all places that sell meat should strive to have. This advertisement was actually my first attempt in Photoshop. I used to avoid it like the plague, but you can only push something off for so long.