ELEKTRA FITNESS

ELEKTRA FITNESS is a health and fitness company that aims to add fun back to exercise through their bright and open aesthetic. Changing the mindset is the first step in a successful and rewarding fitness journey.

Design Brief

Create an 80s inspired poster showcasing ELEKTRA’s grand opening. Make sure to mention the discount as 40% or $15 for the first two months.

1st DESIGN

2nd DESIGN

1st DESIGN

I was told that the design was not an 80s aesthetic and the messaging was not clear that this poster was for a grand opening. The lack of people was also mentioned.

2nd DESIGN

I took the critique from my first design and made sure to add photography of people working out and included shapes associated with the 80s aesthetic. I also made sure to emphasize that this was for a grand opening.